Beer & Ballet Success

Sacramento Ballet Association Thanks Community
Robust Support for “Beer & Ballet”
Attendance and Revenue Exceed Expectations

FOR IMMEDIATE RELEASE
Wednesday, March 1, 2017

CONTACT: Doug Curley
Telephone 916-732-3671

SACRAMENTO, CA – The Sacramento Ballet Association today thanked the community for the robust support at this year’s Sacramento Ballet’s “Beer & Ballet” performances, which showcased the choreography of the Sacramento Ballet dancers’ creative imagination. Attendance and ticket sales exceeded expectations, and the final tallies, make the 2017 installment of the event the best attended and financially successful of its multi-year run.

“With more than 1100 total tickets sold and revenues surpassing $46,500, this year’s ‘Beer & Ballet’ performances were a tremendous success,” said Nancy Garton, President of the Sacramento Ballet Association. “We sold out nearly every performance this year and averaged over $5,000 in ticket sales per show. The Board joins me in thanking the community for their support, and our dancers for their incredible artistry,” Garton said.

“Beer & Ballet” would not have been possible without the support and contributions from Ruhstaller Brewery, the Nancy & Hank Fisher Fund of the Sacramento Region Community Foundation, Westervelt Ecological Services, the Guild of the Sacramento Ballet, and the Sacramento Metropolitan Arts Commission’s Cultural Arts Awards Program, funded by the City and County of Sacramento. Each of these organizations provided material or financial contributions or manpower that were used to underwrite the nine performances of this year’s edition.

“Without the support of the community and our loyal business partners, the success of these performances would not have been possible. The Sacramento Ballet Association is looking forward to the rest of the season, and if you missed ‘Beer & Ballet,’ we hope you’ll join us at a future performance this year,” Garton concluded.

About the Sacramento Ballet
The Sacramento Ballet was founded in 1954 by Barbara Crockett and Deane Crockett. During Ms. Crockett’s tenure as Company Director, The Sacramento Ballet gained national recognition as one of the finest regional arts companies. Through community support, the formation of the Ballet Guild, and grants from the Sacramento Metropolitan Arts Commission, California Arts Council, and the National Endowment for the Arts, the Ballet was able to grow and begin to hire a resident company of professional dancers. In 1986, having accomplished her goal of making The Sacramento Ballet a professional company, Ms. Crockett retired as the Company Director.

While the company is highly regarded as a cultural asset to the community and consistently receives outstanding reviews for its artistic quality, tough economic times have had its impacts on the Ballet. Notwithstanding the tough economic times, the Sacramento Ballet has taken a leadership role in outreach, education, community service and collaborative projects, and is without question, a leader in arts education and outreach in the greater Sacramento region.

As the Sacramento Ballet prepares to celebrate its’ 62 Anniversary, the Company’s audience attendance has continued to increased steadily from an average of 15,000 in 1986 to an average of over 22,000 for each of the past four seasons. The Sacramento Ballet is excited about the future and looks forward to remaining a staple for the arts in Sacramento and California for generations to come.

The Mission of the Sacramento Ballet
The mission of The Sacramento Ballet is to operate a professional resident ballet company for the Sacramento region with performances of the highest quality. The artistic vision of the Ballet is dedicated to developing and sustaining an informed, enthusiastic and broad-based audience for dance and the performing arts, while increasing accessibility to the arts for the entire community. The Sacramento Ballet’s Education and Outreach efforts have focused on working with students who are educationally at risk, and on providing encouragement, enrichment, and role models to Sacramento’s youth. The purpose of the Ballet has always been to entertain, educate, inspire, and engage audiences through the powerful vehicle of dance.